The year of the breakdowns

I think I’m going to call this the year of the breakdowns. I feel like this has been a recurring theme in my life and in my writing lately — breaking down. And it’s embarrassing, really. But I have to write about it. Because I can’t write “Top 10 Ways to Fix Your Blog Posts” when I’ve just gotten down off of a two-hour crying jag.

And I am realizing that I’m not the only one. As I’m reading through all of your submissions to my question last week, I’m discovering that we all have hurts and pain in our businesses. We all have stuff that we struggle with. Maybe that’s uber-obvious to everyone, technically, but when you start reading real stories about real stuff that’s happening right now, it all becomes much more…real.

The pursuit and the prize

Starting a business — especially one that’s gorilla-glued onto your life’s passion — is a love story. In the beginning, you’re feverishly trying to catch their attention. You’re doing anything you can (and you’re doing most of it wrong). That part is painful enough in itself, but you just keep doing it, and eventually you do get some sort of attention. And maybe it works out. Maybe it’s a long-term, forever kind of thing.

Now you can go in one of many directions. You can delight in being together. Savor long dinners, bring flowers, relish the companionship. Always looking for ways to bring more joy and fullness to the relationship, but being comfortable in what it is now.

Or, you can start getting afraid of losing this great thing that you’ve got. You might start smothering your companion by being there every minute of the day, wearing yourself out in the process. Or you might start enviously checking out other, prettier people who walk in the room. You might start to try to keep up with them. Or worse, out-do them in your lover’s eyes.

Or maybe you finally got the guy or gal, which was going to fix everything, and then you realize that it absolutely doesn’t. And it was your only hope and now what?

It’s all ick. And it’s all based on fear.

The one thing I know

I’m secretly terrified that by writing posts like this, I’m going to be shouting into a cavernous, echo-y hole of “Oh crap. That sucks for you.” I’m scared that I’m going to end up branding myself as “that web person who cries all the time.” Or worse, “the whiney girl who got what she wanted and then started complaining about it on the internet.” So not professional, right?

But I believe in confession. Maybe I’m a glutton for punishment, but I do. I believe in bringing things to the light and watching magic happen. And mostly, I believe that I was meant to be here, doing this, now. Maybe not the cry-in-public part. But the passionate, love affair with my work part.

I’m going to continue accepting your confessions for another day or so — if you get this by email and you couldn’t see the form last week, you’ll have to click through. It’s all anonymous. My hope is that when I publish some of the answers, it will help give us all some perspective on the holes that maybe we can help fill.

Listening for the hurt

Whenever I launch a new product or service, there are bunches of people emailing me about why they are so excited, they love it, and it’s perfect for them. But then there’s also bunches of people emailing me about why it’s not what they need, but man something in their biz sucks right now, and if only they could get over that thing, then all would be right in the world.

This is the hurt. This is the need that wants to be filled.

One thing that frustrates me so much about big-box advertising and the state of commerce is that most companies with a product to sell tend to look at the hurt a little too late. They look at it in the marketing phase rather than in the product-development phase. In the product-development phase, they’re focusing on current buying trends. What products and services other companies are effectively convincing us that we need. What they can profit the most off of.

And then when they’ve figured out what they’re going to sell us, their marketing departments tap into the hurt to drive those sales. (Or they tap into the pleasure, which is still just the flip-side of the hurt.)

When you listen to the hurt before you develop your next big thing, a lot of stuff gets easier. Deciding what to do next, for one thing. Actually meeting your sales/booking goals, for the other.

And bigger than that, your product or service becomes something that improves the fabric of the world. And that is a really, really cool thing.

How is your business hurting right now?

I’d like to know. And not for my own needs, but for yours. I’m creating a this-is-where-i’m-hurting piece, and I’m going to publish it here. For you. For me. So that all of us can meet each other’s needs where we’re at right now.

Where is your hurt?

There. I just sent mine.

(Submissions are completely anonymous. If yours doesn’t need to be, go ahead and send it to sarah AT sjoystudios DOT com or leave it in the comments.)

P.S. Lots of people have been asking how many people are signed up for the gold-digging excursion. There are currently 43, and I’m leaving it open to 7 more people. Just two weeks left…woohoo!

What to do when you have no website (or when your website entirely sucketh)

Over the past couple of weeks, my email inbox has been screaming uncle. I keep telling him (yes, my inbox is male) to just man up already, but he’s gotten kind of whiny in his old age. This morning, he reminded me that a lot of people have been asking about this Gold-Digging Excursion thing we’re doing. How they really, really want to go, but either:

  • They have no website
  • or…

  • Their site design entirely sucketh

Combine this with the fact that I’m currently booked for design work until May 31st, and you’ve got a humdinger of a problem. But I’m not a problem kinda gal. I’m a solution kinda gal. So here’s what I did.

I designed this beautiful, gorgeous, oh-wow-I-wish-I-had-this-site kind of site. I built it on Headway, a WordPress framework that gives the non-techy person drag ‘n drop superpowers (even techy people will love it). And I decided to give it away to all of my Gold-Digger participants.

Go ahead, you can dance if you want to. (I am.)

So here’s the plan. If you have no website (or if your site design entirely sucketh), come with us. I designed this site for you and will show you how to get it going and customize it in the most strategic way possible. And you’ll get to do all of the other fun, empowering stuff that will help you find your website’s untapped cash potential (read more about the excursion here).

Wanna take a look?

I’m calling it Vega (click on the image for the full version).

Vega is a clean, customizable design that says “I am awesome!” without even trying. It’s WordPress-built, which means it’s easy for you to handle your content yourself, and even more than that, it’s Headway-built, which means it’s easy for you to customize the design yourself (if there’s something easier than drag ‘n drop, let me know…but I’m pretty sure that’s as simple as it gets). And it’s only available to Gold-Digging participants.

And with that…a shocking announcement

Well, sort of shocking. And kind of hard for me to say, actually. LiteSites are going on a vacation. (To Maui, I think. Someplace tropical.) I’m going to be focusing on my from-the-ground-up work and the Gold-Digging Excursion for a while.

If you’re already booked for a LiteSite, don’t fret! You’re still booked. And you are more than welcome to switch over to the Gold-Digging Excursion if you’re drooling over the Vega design and want to do in-depth profit-discovering activities with us.

And finally…

Early-bird registration is ending Wednesday. As in, tomorrow. And unless you’re signed up for yummies, you won’t be getting a reminder.

Bon voyage, LiteSites. Have fun in Maui. Bring me back something.

Content schmontent: Reaching outside of the blogging box

The other day, I heard someone on a mainstream pop radio station referring to the information in his newly revised book as “content”. “More content than ever before!” I gasped, “‘Content’ has reached the masses!” and my husband stared at me.

Anyway, I’ve been thinking about content a lot lately. We talk about it, complain about it, strive to produce more of it. Because that’s what brings the shiny new people and helps them to love us. And we love love.

A lot of the questions that I get revolve around content. People complaining, “But I don’t want to blog, I just want people to love me and buy from me. How much does that cost?”

Errrm. It costs whatever it costs to hire someone to produce amazing content for you. Information is the pony on this carousel. People don’t want to hear all about you, you, you. “We have been in business for 400 years! We sell cheese fries that are delicious!” Who cares? But man, I bet they’d love your cheese fry recipe. And your hilarious video entitled “How to eat cheese fries while standing on your head”.

That’s content. That’s why I emphatically recommend a content-driven website strategy. For anyone, everyone, and yes, even you.

But uggggh…I don’t want to BLOG!

It’s not about blogging. That’s why I don’t use the term. It’s content. Think about all the different types of content that you encounter on a daily basis. Actually, why don’t you step on over to my chalkboard so I can show you a few of the types of written content that there are in the world. (This isn’t even including other types of media…just written for now).

Yowza, right? So forget blogging. If you don’t want to blog, don’t blog, ever. Brainstorm what kind of amazing content fits in with your business…whether you’re a retailer, a service provider, a public speaker, or part of a juggling circus. And then publish it consistently.

And bloggers who are thinking “Umm…yeah. Obviously content is the main thing. I knew that in 2005.” I challenge you (and me) to reach outside of how you’ve previously defined your content. “Content” does not have to equal “blog post”. Or, more clearly, “blog post” does not have to equal “list of things I think everyone should do because I’m doing it” or “[fill in the blank with some sort of technology that we love] is dead” or “rant about my mother-in-law’s cooking” (although you know how I love food analogies).

P.S. You know I gotsta remind you that the early-bird pricing for our Gold-Digging Excursion is ending soon. Don’t forget to put your registration pants on and sign up before the deadline!

Crawling out of the flaming river of death

Note: Today’s post is a bit out of the ordinary for me, but it’s what came out of a terrible, head-pounding day. We’ll get back to our regularly scheduled strategy-talk on Thursday.

Today was awful. I can actually say it was the worst day in the history of my entrepreneurial career. One of those days where the clouds are not only falling from the sky, but they are on fire.

It wasn’t any one conversation or thing-that-went-awry. It was everything. And it made me realize how dangerous it is to associate your sense of self so closely with your business. Because when those flaming arrows come falling from the sky, you have no helmet. Not even knee pads.

I’m not proud to admit it, but today I cried. Torrentially. (I think I just made that word up.) Despite the fact that Chris Brogan and my buddy Sparky Firepants think I’m doing it right, despite the fact that everyone is being so darned supportive and awesome, there are a few people who think I’m doing it wrong. And I don’t know why that sucks so bad, but it does.

Maybe you’ve had a day like that?

This is for you if anyone’s ever thrown flaming darts at your head (and yeah…this is for me)

  • You are doing it right.
  • If someone throws darts at you, don’t throw darts back. Even if it’s practically necessary, or if it’s just a subtle bit of sarcasm or eye-rolling. Darts are like boomerangs and eventually come back to poke the thrower in the eye.
  • It’s good to look for the truth in criticism, but if there is any, and after you’ve extracted it, don’t dwell on it. Ask yourself what’s the best thing you can do now, and do it.
  • “I don’t want to disappoint people” is not a good reason to say yes. YOU are worth saving from disappointment.
  • You can’t run your business for everyone else. Even though you thrive on letting other people benefit from your super-powers and keeping things humming with integrity and style, you’ve got to ultimately meet your own needs first.
  • Don’t give up on people. If you spend your life mis-trusting and second-guessing those around you, you’ll soon be throwing flaming arrows of your own.
  • Leaps are always worth the jump. Especially if you’re leaping from a burning building, and even if there is no (visible) net.
  • The pain that you’re feeling now is real, but subjective. Go watch Cinderella Man or read The Diary of Anne Frank one more time. Perspective is good.
  • Struggle is necessary for the growth of your character. So rejoice in the struggle — character is priceless.
  • All is well, and all will be well. (My favorite phrase on the planet.)

I can’t say I feel a ton better after writing that, but tomorrow is a new day. And I’ve still got our gold-digging excursion to look forward to, so I’m beyond excited about that. Thanks guys, for all of your shout-outs and encouragement this past week. I’m excited that you’re excited; we’re going to have a grand old time.

And now back to the steak and shrimp stir fry that John made for me…maybe “eat a good meal with people who adore you” should have been on the top of that list.