Comments for S.Joy Studios

Comment on Content schmontent: Reaching outside of the blogging box by Jehoshua Kilen

Jehoshua Kilen — Sat, 13 Mar 2010 16:03:13 +0000

(Just read your list of why NOT to hire you, brilliant

If people communicate primarily in stories, then wouldn’t it make sense to speak of “stories” instead of “content”?

Content is so vague and nebulous, like the word “marketing”, it’s hard to make the term mean something concrete. But at least with “stories” we can more easily find relevancy and connection with the people we are trying to reach.

We give or produce “content” for others, guessing at it’s relevancy to the audience, but in the end it becomes just so much more noise and is lost in the sea of “information” (which, I’m guessing, is what people really think of when they hear “content”). But “stories” instruct, inspire, persuade, and teach in a way that “content” never could. And people remember them. Isn’t that the goal of distributing “content” anyway, for your audience to remember and use your ideas?

Comment on Crawling out of the flaming river of death by Sarah Beth

Sarah Beth — Sat, 13 Mar 2010 01:10:30 +0000

Hey, some of this sounds familiar! Hope your week has improved, friend!
Sarah Beth´s last blog ..A little tip

Comment on Content schmontent: Reaching outside of the blogging box by Glenn Weatherson

Glenn Weatherson — Fri, 12 Mar 2010 21:32:17 +0000

Bingo.
Glenn Weatherson´s last blog ..Morning Cleanliness

Comment on Crawling out of the flaming river of death by business buzz 3-11-10 « craftMBA.com – business thinking for designers & makers

Fri, 12 Mar 2010 19:51:51 +0000

[...] Crawling out of the flaming river of death – On handling online criticism. Possibly related posts: (automatically generated)business buzz 2-26-10 [...]

Comment on Content schmontent: Reaching outside of the blogging box by Content schmontent: Reaching outside of the blogging box – S.Joy … | Danishizza

Fri, 12 Mar 2010 19:50:27 +0000

[...] See the article here: Content schmontent: Reaching outside of the blogging box – S.Joy … [...]

Comment on Content schmontent: Reaching outside of the blogging box by Alison Held

Alison Held — Fri, 12 Mar 2010 18:45:24 +0000

If it weren’t for YOUR content, I would have never hired you. You rock Sarahjbray.
xoxox Alison

Comment on Content schmontent: Reaching outside of the blogging box by Emily-sarah

Emily-sarah — Fri, 12 Mar 2010 18:14:25 +0000

Smoke signal heading your way to say thanks, as always. (Or at least I hope the wind is blowing in the right direction.)

Comment on Content schmontent: Reaching outside of the blogging box by Kristin

Kristin — Fri, 12 Mar 2010 17:39:43 +0000

(Sidenote: …because comments really should begin with sidenotes… Loving the design work here!)

Begin actual comment here: This is very well said. I consult on marketing for entrepreneurs in addition to design and I run into this all the time! Surprisingly, I run into other marketing consultants who are going around telling businesses that they HAVE to blog. Honestly, I see it like social media, the more ways there are to connect, the less likely we’ll all find each other on the same platform. The more blogs out there tossing out ‘content’ that isn’t driven from a desire to blog, the less likely readers will find the blogs that are.

So, yeah. Love letters are great! Choose your own adventure? What a great way format to help customers find the product that suits them best out of a bunch!

Cheers! Thanks for this post.
Kristin´s last blog ..i done good

Comment on Content schmontent: Reaching outside of the blogging box by Annie Smidt

Annie Smidt — Fri, 12 Mar 2010 16:52:41 +0000

I tell my clients that their websites/blogs/content have to keep answering their customers’ questions, especially “What’s in it for me?”. It’s really hard, I think, when you’re a company, to not just talk about yourself (that’s what YOU want to hear). This goes for not just blog-like content, but the actual guts of websites… the “marketing” part. Answer your readers’ questions, give them solutions to their problems. Don’t just tell them why you think you’re great.

(Caveat: I totally don’t follow my own advice on my own site… I talk about whatever I feel like and hope against hope someone, someday might find it interesting. But that’s another story.)

Comment on Content schmontent: Reaching outside of the blogging box by Liz

Liz — Fri, 12 Mar 2010 16:40:31 +0000

Sarah-

I’m just waiting for the day that someone turns ‘content’ into a verb… I think I’ll have to hide under the bed for a while if that ever comes to pass!
I love the chalkboard. I think maybe I’ll post a love letter or a dry-erase brainstorming session sometime soon!
Liz´s last blog ..Where Does Your Garden Grow?