“So what do you want to be found for?”
“Oh…nothing much. ‘Clothes’, ‘Shoes’, ‘Fashion’. Maybe ‘Celebrities’. And ‘Style’.”
Most of my conversations with new clients start out like this. It’s a good place to begin. But almost immediately, it puts me in the position of having to dash more than a few of their search engine dreams.
Myth [...]
Meta tags are those lovely things in your code that tell search engines a little more about your site. There are a couple of them that are commonly used for search engine optimization. They look like this:
<meta name="description" content="My company does this thing for these people." />
<meta name"keywords" content="fun things, special things, cool things, company [...]
“I’ll share your link if you’ll share mine!” It sounds pretty good…after all, you know Google looks for other people linking to your site to see if your stuff is useful. But does link exchanging work?
Myth #2: Getting put on someone’s “Links of people who link to me” page is going to make Google happy.
Link [...]
I get a lot of questions about search engine optimization (aka: doing stuff to your website so that it shows up highly in the search engines). What it is, how it works, etc. I’m sure you’ve done research on it, talked about it, or at least nodded vaguely when someone else mentioned that lovely acronym [...]
