Category Archives: Making Your Site Sticky

How e-commerce sites are missing out big time (Shhh…it's a secret)

Thursday, August 20, 2009

A lot of the stuff I write about content-driven sites sounds good when applied to service providers. You can clearly see how having your rich juicy content on your home page would do all kinds of crazy/awesome stuff for your business. But what about sites that feature products? I’m clearly not talking about them, right?
Wrong.
E-commerce [...]

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Living in the echo-chamber

Wednesday, July 29, 2009

I love my blogs. Maybe it’s because for a while there, I didn’t have time to read any of them. Twitter was my sole method of online information-getting. But now that I’m immersing myself back into my favorite blogs, I feel more connected. I’m appreciating the immense amount of thought that goes into every post. [...]

By admin | Also posted in Finding Your Voice | Comments (3)

The art of the voice: Part 6 – Rock your credibility

Tuesday, June 23, 2009

The web is saturated with self-proclaimed gurus and “experts” in every field imaginable. There’s a reason for this — people want to go to the expert. They want advice/services/products from the guy who has driven the hard road and come out the champion. The gal who has found the secret solution to their biggest roadblock.
Whether [...]

By admin | Also posted in Finding Your Voice | Comments (2)

We need to come up with another word for 'useful'

Friday, March 20, 2009

You know how you say a word over and over and it completely loses its meaning? Or how a whole group of people (or a whole society) do it, and you don’t even think about what it means anymore? I think that’s what happened to these guys.
‘Useful’ is kind of overrated anyway
I learned long ago [...]

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7 Reasons to feature your content on your home page

Wednesday, March 11, 2009

I was on the phone with cj Madigan yesterday, and we got to talking about content-driven websites. Traditionally (if you can say traditionally, since the web is still young), companies have a main page that talks about them and what they’re doing, some additional pages about their products and services, and a blog. Nothing wrong [...]

By admin | Also posted in Information Architecture | Comments (15)