Category Archives: Making Your Site Sticky

Content schmontent: Reaching outside of the blogging box

Friday, March 12, 2010

The other day, I heard someone on a mainstream pop radio station referring to the information in his newly revised book as “content”. “More content than ever before!” I gasped, “‘Content’ has reached the masses!” and my husband stared at me.
Anyway, I’ve been thinking about content a lot lately. We talk about it, complain about [...]

By admin | Also posted in Growing Your Reach | Comments (11)

Five principles of web strategy I’ll still be harping about when I’m 92

Tuesday, March 2, 2010

I love old people. There’s a lot of freedom that comes with the experience of living for a long, long time. It’s fascinating how time changes us.
Web design is notorious for changing every 5 minutes. But there are some principles of effective web strategy that I’m still going to be rallying around when I’m 92 [...]

By admin | Also posted in Becoming a Rockstar, Business, Growing Your Reach | Comments (6)

Redeeming my horrible yesterday (and a glimpse under the sheets!)

Wednesday, February 17, 2010

So I’m betting you’re wondering where I was yesterday, right? Oh, it didn’t even cross your mind? Well, I’m going to pretend that it did.
The morning started off bad, got worse, and then spit in my face at the end of the day. I keep telling myself that it’s only February, and even pirate queens [...]

By admin | Also posted in Becoming a Rockstar, Growing Your Reach, Studio Updates | Comments (3)

Why people aren’t buying (Or: Dude, you’re shouting off the wrong rooftop)

Tuesday, December 1, 2009

I’m back! (Notice how I take off on vacation without warning anyone? Yay!) Still on the road, but I’m down from my turkey high at least. Let’s test that theory. I’m just going to jump right in today.
What are you writing about? Most of us write about what we know. If you knit, you write [...]

By admin | Also posted in Finding Your Voice | Comments (2)

How to shrink your audience and watch sales plummet

Wednesday, September 2, 2009

This would be my nightmare: To wake up one morning without an inquiry in weeks. To watch subscriber numbers drop like like it’s the second coming of Christ. To see all that I’ve worked for start to recede instead of grow. Shudder.
Actually, it used to be a reality for me. I’d have a time of [...]

By admin | Comments (4)