Category Archives: Growing Your Reach

Scaling Mount Local: How to start expanding your borders to reach a global audience

I love local biz. But I remain steadfast in my belief that a website that is accessible to the world has the potential to serve the world. Why not? I rarely even take local clients anymore…I find a much more solid fit when someone works with me outside of the basis that “I live close [...]

Self-promotion for rockstars

* Hat tip to Alison and Rob Heittman for getting my gears churning on this topic.
I’ve noticed a severe divide between business owners as they’re attempting to increase their online influence. On the one side, you’ve got the people who blast their trumpets, fly their own flags, and toss confetti on themselves. They’re hoping to [...]