Category Archives: Growing Your Reach

Content schmontent: Reaching outside of the blogging box

Friday, March 12, 2010

The other day, I heard someone on a mainstream pop radio station referring to the information in his newly revised book as “content”. “More content than ever before!” I gasped, “‘Content’ has reached the masses!” and my husband stared at me.
Anyway, I’ve been thinking about content a lot lately. We talk about it, complain about [...]

By admin | Also posted in Making Your Site Sticky | Comments (11)

Five principles of web strategy I’ll still be harping about when I’m 92

Tuesday, March 2, 2010

I love old people. There’s a lot of freedom that comes with the experience of living for a long, long time. It’s fascinating how time changes us.
Web design is notorious for changing every 5 minutes. But there are some principles of effective web strategy that I’m still going to be rallying around when I’m 92 [...]

By admin | Also posted in Becoming a Rockstar, Business, Making Your Site Sticky | Comments (6)

Redeeming my horrible yesterday (and a glimpse under the sheets!)

Wednesday, February 17, 2010

So I’m betting you’re wondering where I was yesterday, right? Oh, it didn’t even cross your mind? Well, I’m going to pretend that it did.
The morning started off bad, got worse, and then spit in my face at the end of the day. I keep telling myself that it’s only February, and even pirate queens [...]

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Rock your audience, Part 1: What to do when you’re a peanut (and what to avoid like the plague)

Tuesday, December 8, 2009

This is the first part of a series on rocking your audience at whatever stage you’re at. As we go through each stage, I’d love to discuss it like crazy and do some q&a before moving on to the next one. So got comments? Leave ‘em. I’ll be adding everyone who participates to the Twitter [...]

By admin | Also posted in Becoming a Rockstar, Building Community, Stuff Not to Do | Comments (26)

Scaling Mount Local, part deux: Getting your first non-local customer

Wednesday, November 11, 2009

During the time that I like to call “the week of the dead” — when comments were broken, posts could not be uploaded, and everyone thought I dropped off the food chain — I got a bunch of emails. A bunch bunch. Lots of questions about some of the stuff I’ve written recently.
Havana was one [...]

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