Category Archives: Finding Your Voice

The art of the voice: Part 4 – Get out of the "sell" mindset

Tuesday, June 2, 2009

Webster’s first definition of selling: to deliver or give up in violation of duty, trust, or loyalty and especially for personal gain. Yeah, yeah. I know they mean it as in sell out, but to most consumers, you might as well be talking about selling a product. After all, what is selling but convincing a [...]

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The art of the voice: Part 3 – Know what you're really selling

Friday, May 29, 2009

If you tell me that you’re selling pots, I’ll hit you over the head with one. Seriously. Because why do I need another pot? If I did need a pot, and all you are selling is pots, I’m going to look for the cheapest, best-looking one. And if you can’t be the cheapest and you [...]

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The art of the voice: Part 2 1/2 – Sarah Bray is the awesomest

Thursday, May 21, 2009

Note: If this post seems like it was mish-mashed into the current series, it was. It’s really my rabbit trail about how sometimes, you do have to be careful what you say. Or everyone could think you’re a big fat liar. Also, the SEO tip that I learned from my own harrowing experience.
Remember the post [...]

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Art of the Voice: Part two – Talk to somebody

Thursday, May 21, 2009

When they’re coming up with their website content, most people sit down and try to be as convincing as possible. “Made of 100% Egyptian cotton, these towels will add a delightful warmth to any bathroom.” (Are towels made of Egyptian cotton? I don’t know.)
My point is, nobody is going to connect with a statement like [...]

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The art of the voice: Part one – Banish corporate lingo

Wednesday, May 13, 2009

There’s a reason copywriters exist. Because when we stare at a blank page, we think, “Okay, how can I get more sales? What can I say to make these people buy stuff? What will get them to sign up for my newsletter?” And our answer is usually “Tell them how great the product is. Tell [...]

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