Category Archives: Finding Your Voice

Reader Question: What if I'm freaked out by being personal online?

Tuesday, July 21, 2009

A couple of days ago, I was talking to an entrepreneur client who has the coolest product ever. A product everyone needs and wants if only they knew about it. This gal is smart. She’s got a high style website, incredible photography, all of it. But she’s having trouble with the untraditional, “be real” approach. [...]

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Fear (and what it has to do with websites)

Thursday, July 16, 2009

A couple of weeks ago, I attempted to reverse-engineer Havi Brooks’ blog to see how she built such an incredible community in about a year. And she responded with some really eye-opening stuff that answered a lot of my questions.
I have a feeling I’m going to look back on that post later as a Moment [...]

By admin | Also posted in Building Community | Comments (6)

The Art of the Voice: Part 7 – Rebuild your ghost town

Wednesday, July 1, 2009

Update: Hooray! No more wondering. Havi spills about her “overnight” success.
The original title of this post was “be community-minded” instead of “rebuild your ghost town.” And while putting together a list of all of these things that “supposedly” work to build community, I kept feeling that twinge of Well, yes…these things are supposed to work. [...]

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The art of the voice: Part 6 – Rock your credibility

Tuesday, June 23, 2009

The web is saturated with self-proclaimed gurus and “experts” in every field imaginable. There’s a reason for this — people want to go to the expert. They want advice/services/products from the guy who has driven the hard road and come out the champion. The gal who has found the secret solution to their biggest roadblock.
Whether [...]

By admin | Also posted in Making Your Site Sticky | Comments (2)

The art of the voice: Part 5 – Read, read, read

Thursday, June 18, 2009

The best way to become a good writer (even a good copywriter) is to read. But don’t read just anything. In fact, one of my best clients has admitted to going on a reading hiatus from this blog simply because absorbing themselves in my writing got in the way of them developing their own unique [...]

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