Category Archives: Building Your Brand

How to change people’s minds about you (Step one: Get a helmet)

This is part two in a series on changing your online image. Read the first post here (you’ll need it for your homework). Also, everyone who joins in on the discussion will get added to our marvelous Twitter list so we can keep up with each other. Onward!
On Tuesday, I asked you guys to come [...]

How to change people’s minds about you

In business, it’s good to care what people think about you. Even if they’re thinking, “Wow, she doesn’t give a crap about what people think about her!”, you care that they’re thinking that. The beauty happens when what people think about you lines up with the awesomeness that you actually stand for. And by beauty, [...]