Category Archives: Building Your Brand

How to change people’s minds about you (Final step: Turn on the launch sprinklers!)

Holy crap, this has been a long series! This is part seven (and final!) in a series on changing your online image. If you haven’t read the first, second, third, fourth, fifth, and sixth posts in the series, you might want to check them out for full effect. Also, everyone who joins in on the discussion will be added to [...]

How to change people’s minds about you (Step 5: Interrogate your branding assets)

This is part six in a series on changing your online image. If you haven’t read the first, second, third, fourth, and fifth posts in the series, you might want to check them out for full effect. Also, everyone who joins in on the discussion will be added to our marvelous Twitter list so we [...]

How to change people’s minds about you (Step 4: Learn the power of “I’ve Decided”)

This is part five in a series on changing your online image. If you haven’t read the first, second, third, and fourth posts in the series, you might want to check them out for full effect. Also, everyone who joins in on the discussion will be added to our marvelous Twitter list so we can [...]

How to change people’s minds about you (Step three: Hone in on your One Thing)

This is part four in a series on changing your online image. I’ll be alluding to the first, second, and third posts in the series, so you might want to go back and have a look if you haven’t read them already. Also, everyone who joins in on the discussion will get added to our [...]

How to change people’s minds about you (Step two: Contemplate your fullness)

This is part three in a series on changing your online image. I’ll be alluding to the first and second posts in the series, so you might want to go back and have a look if you haven’t read them already. Also, everyone who joins in on the discussion will get added to our marvelous [...]