Category Archives: Becoming a Rockstar

How to change people’s minds about you

Tuesday, February 2, 2010

In business, it’s good to care what people think about you. Even if they’re thinking, “Wow, she doesn’t give a crap about what people think about her!”, you care that they’re thinking that. The beauty happens when what people think about you lines up with the awesomeness that you actually stand for. And by beauty, [...]

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The difference between you and Lady Gaga

Tuesday, January 26, 2010

Last week, I was completely minding my own business when I came across this “you are not a rockstar” post. And I thought to myself [at the risk of sounding a little defensive of your rockstardom], “Huh. Because that’s exactly the problem with entrepreneurs…we are much too confident. We think we’re too awesome.”
Not once [...]

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Rock your audience, Part 2: Transitioning out of peanut-hood

Wednesday, December 16, 2009

This is the second part of a series on rocking your audience at whatever stage you’re at. As we go through each stage, I’d love to discuss it like crazy and do some q&a before moving on to the next one. So got comments? Leave ‘em. I’ll be adding everyone who participates to the Twitter [...]

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Rock your audience, Part 1: What to do when you’re a peanut (and what to avoid like the plague)

Tuesday, December 8, 2009

This is the first part of a series on rocking your audience at whatever stage you’re at. As we go through each stage, I’d love to discuss it like crazy and do some q&a before moving on to the next one. So got comments? Leave ‘em. I’ll be adding everyone who participates to the Twitter [...]

By admin | Also posted in Building Community, Growing Your Reach, Stuff Not to Do | Comments (26)

The myth of the niche

Tuesday, November 17, 2009

I think my story about the ant who started a hat-dancing business might have thrown some of you off. Though I love a little shake-up now and again, that wasn’t my intention.
The point wasn’t that you should go into some obscure industry that no one’s ever heard of. Niches have their place, sure. But [...]

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