A lot of people think they’re doing it, but they’re not. In theory they believe in distinguishing themselves, but in practice, it’s like they’re blinded to their sameness.

I, and I’ll speak liberally for the masses here, frequently get approached by bland facades of another person’s idea. A conceptual knock-off, if you will. My reaction is always the same: if you have the gumption to be an entrepreneur, do it for real by differentiating yourself and bringing something truly unique and/or valued to the conversation. Let’s face it: you aren’t excited about it…why would we be? We’re tired of being pitched the same old stuff in the same old way, and the kitchen doesn’t need another pot.

A rock-your-life-kinda-post, Sarah.

If you’re neither, you’re awash in a sea of competitors that all bleed into one another and your potentials can’t make a choice. Make the choice easy by being different/better/uglier/friendlier than the other guy.