Okay, so this really isn’t a prevailing myth (wallop me for not being able to fit everything into my nice little myths analogy), but if I had to create a myth out of this little-known fact, it would be:
Myth #6: Internal links don’t matter.
Internal links are links that go to another page within your site. And they matter! This is probably the easiest link-building strategy you could use, because you have complete control over the links that you make to yourself. Hooray!
So why does Google care if you link to yourself? Isn’t that…too easy?
Well yeah, it is. But it makes sense. If you write articles on peanut butter sandwiches, and you have a lot of them on your site all linking to each other, Google sees you as more of an authority on the topic. All of your internal linking makes you (to them) the peanut butter sandwich king.
A practical example
When I get done with this series, I’m going to add links at the bottom of each article to all of the other articles in the series. At the end of it all, I’ll have seven to ten links on each page. Once Google figures out that I have so many articles related to each other on the topic of SEO myths, I’m likely to rank much higher for that particular keyword. Which equals yay for me. And yay for readers, because all of the articles will be easily accessible from each post.
Oh yes, and double yay for you if you take this concept of internal linking and apply it on your own super-awesome site. Send me some links if you’ve done it. I’d love to give you a ginormous pat on the back.
One Comment
is there a maximum number of internal links you can have to a page. or to a chunk of copy?